Turn to the dry cleaner only if strictly necessary because of the solvents. Each wash depletes the natural fibres changing their features. Be aware of do-it-yourself ironing because the fabrics might get shiny irreparably.
After wearing the dress for the whole day, we recommend letting it rest for some time on a wooden hanger.
Before storing it in the wardrobe, each item must be ventilated, avoiding direct exposure to the sun.